About LULU
We See Eyewear Differently
LULU brings together iconic fashion eyewear and independent makers in one considered Marbella edit.
The beginning
Built from the pleasure of discovering something different
The idea began with a shared habit: seeking out eyewear stores while travelling and looking for frames that felt distinctive, well made and deeply personal.
At FORUM Marbella, that instinct became LULU: a boutique where Marbella’s international community can move between familiar fashion houses and less expected niche labels.
How the edit comes together
Trends can start the conversation, but the final choice is about how a frame feels, fits and becomes part of someone’s style.
- 01
Shape
Proportion comes first: a frame should feel considered from every angle and sit naturally on the face.
- 02
Craft
Materials, hinges, lenses and finishing matter. The most memorable pieces reward a closer look.
- 03
Character
Eyewear is personal. The edit leaves room for quiet classics, bold statements and unexpected discoveries.
LULU Eyewear Gallery
Inside the Gallery
A closer look at the frames, details and moments that make LULU.
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Meet the edit in Marbella
Visit LULU on the Plaza Floor at FORUM Marbella or contact the boutique before you arrive.